Scaling a smart building IoT platform
Problem Space
Latch is an smart lock and access control company that offers a building management solution designed to make buildings better to use and operate. During my time there, Latch became a publicly traded company.

Post-IPO, the business needed to scale from a hardware and services provider to a software-centric enterprise. To meet this objective, I drove the evolution of the core digital products and the design practice at Latch.
My Role
Product Design
Design Strategy
Design System
Information Architecture
Customer Research
Data Visualization
1
New Systems
In collaboration with the product and engineering teams, I established a foundation of flexible, scalable systems in order to build the next generation of LatchOS—enabling new functionality, features, and products that weren't possible before.  
User Personas
Site Architecture
Design System
Responsive Web
UX Wayfinding
User Personas
Based on customer data and relationships, we defined personas that represented the key user types to guide us in the product development and design process.
Information Architecture
We evolved the the site architecture from a patchwork of database pages to a unified experience-focused structure—accommodating common use cases and product features.
Design System
To establish a consistent experience and aesthetic across Latch’s product suite, we developed a comprehensive, yet scalable design system—shared and referenced across multidisciplinary teams. The system increased product development efficiency while enabling distributed teams in their day-to-day.
Typography
Colors
Component Library
Responsive Web
2
New Functionality
In order to elevate LatchOS to enterprise-level software to meet customer and market demands, we introduced quintessential capabilities that allowed users to quickly perform common tasks that were previously laborious.
Interactive Table
Bulk Actions
Filters + Tags
Alerts Module
Chat Interface
Roles + Permissions
Activity + Video Log
Interactive Table +
Bulk Actions
The interactive table component was implemented across all the core pages of the experience, enabling users to intuitively view, organize, and take action on objects.
Alerts Module + Filters
The complete overhaul of the alerts and filters functionalities allowed users to stay organized and informed across the experience.
Activity + Video Log
Chat Interface
3
New Features
We unleashed the next generation of LatchOS by developing the necessary set of tools and features that unlocked data insights, advanced settings, communications, and activity visibility across the Latch product suite.
Welcome Page
Insights Tray
Data Dashboard
Reports + Exports
Integrations + APIs
Payments
Service Orders
Welcome Page + Insights Tray
The new welcome page gives users a proper welcome every time they log into the Latch experience with an overview of key health and performance metrics.
Reports + Exports
Data Dashboard
Integrations + APIs
A dedicated integrations and API hub gave the power to users to set up and manage their workflows on their own without the need to constantly reach out to support.
Integrations Hub
Setup Process
Success State
4
New Products
To enable customers to get more out of their properties and ultimately increase revenue and resident satisfaction, we released a range of original software-enabled products that unlocked all-new capabilities and efficiencies.
Delivery Assistant
Virtual Intercom
Visitor Express
Bookings
Concierge
Delivery Assistant
The 24/7 delivery management and remote doorman solution that streamlined the package delivery experience at buildings.
Virtual Intercom
The all-digital gateway solution that enabled convenient, secure, and affordable building access for guests and deliveries.
Visitor Express
Latch’s first ever commercial building solution, which enabled access control, multi-tenant and visitor management.
Outcomes
Within two years, we overhauled Latch’s product suite and launched a new full-building solution called LatchOS with a new design system. LatchOS received high regard from our biggest customers and stakeholders, internal and external. Latch now has foundational systems designed for efficiency, scalability, and visibility that has and will continue to allow them to evolve its brand, products, and business.
235
Properties onboarded
126K
Spaces enabled
0
Customer churn
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