
Clear information architecture
Lay out a structured page architecture to provide users with orientation of where they are in the flow and what to expect next.

Step-by-step
advancement
Encourage users to progress forward by presenting an organized information hierarchy in forms, guided navigation, and call-to-actions.

Timely pertinent feedback
Provide users with feedback—such as tooltips, error states, and confirmation alerts—where they may get stuck along their journey.