The Digital Native is a first-time or second-time home buyer. He prefers to communicate through digital platforms and is used to getting tasks done in bits and pieces over time. He will most likely use a lease or loan to pay for the solar tiles.
The Practicalist has owned a home before. She understands the investment opportunity that solar presents. She has seen her neighbors get solar panels and will mostly likely ask them for advice and references.
The DIY-er takes pride in getting things done without a lot of outside help. They will do a fair amount of research, both online, in person, and through word-of-mouth before making a decision.